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A Study on marketing mix & competitive analysis of “Pure it” (HUL)
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A Study on marketing mix & competitive analysis of “Pure it” (HUL)

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INTRODUCTION
Since 1993, KIOSK Information Systems has led the industry in design and manufacturing of self-service kiosks. The team is a "cradle to grave" service organization that takes full ownership in the success of customer programs - from initial solution design to manufacturing and field services. KIOSK has partnered with clients in a full complement of vertical markets, transforming self-service concepts to deployed solutions. Projects range from traditional applications like retail, order entry, and human resources to highly specialized solutions in banking, healthcare, airport security, and outdoor ticketing. With 100,000+ kiosks deployed across this broad market spectrum, KIOSK's abilities in customized design, sophisticated peripheral integration, volume manufacturing, and field services have been exercised far deeper than any industry competitor. Clients with 800 - 3000 unit nationwide deployments such as AT&T, Wal-Mart, Safeway, PepsiCo, Sony, HP, and TIO set the standards bar high, and KIOSK has consistently proven the ability to execute at every stage of the program life cycle.
Kiosks system is used for sales processing and inventory tracking. Traditionally, kiosks were simply manned sales booths generally located in shopping centers. Today, kiosks system has become electronically-based, interactive terminals that allow users to conduct business or access the Internet. Kiosks system technology is becoming a much more common method to conduct business, increase sales, interact with customers, and even conduct internal business operations such as human resource functions. Kiosks system can be found in a wide variety of locations including city streets, shopping malls, airports, restaurants, retail stores, and non-retail business offices. Some common applications of interactive kiosks systems include ATM kiosks, Internet kiosks, store gift registries and gift card kiosks, sales and marketing kiosks, bill payment kiosks, gaming, kiosks, self check out kiosks, human resource kiosks, and e-commerce kiosks.
Kiosks systems provide functionality that can also be incorporated into a self service kiosk. A point of sale system is computer-based system that allows businesses to capture sales data and other customer transactions. Kiosks systems are available for the smallest retail business to the largest global conglomerate.A shopping mall or outdoor center is the most common place to find merchant-manned kiosk businesses. Sometimes these small booths look like carts, reminiscent of peddlers from centuries past. The merchant pays a rental fee to the owner of the shopping center for the use of the kiosk.Customers walk by the kiosk and can easily view the items for sale. The sales associate may greet customers as they walk by and try to draw their attention. Sometimes, demonstrations of the product are held on the spot. Consumers then purchase items directly from the kiosk.
MARKET RESEARCH
Introduction:

Usually it is said that if marketing would be a train, then market research would be the locomotive. In other words, market research should ideally be the starting point of any marketing exercise. Conducting any marketing exercise - be it related to pricing, promotion or distribution of a product or service, without researching the potential market is as sensible as setting out to sell sand in the Sahara Desert. Market research provides the answers to all the questions that generally occupy the minds of marketers, at every stage of the marketing process.
Growth Trends in Market Research
India, fastest growing market research industry in the world, with growth rates at around 31 % (2006-07) . China is a distant second growing at 20 %. The size of the industry if of 595 crore, but the industry is growing rapidly with a lot of business coming from overseas. The business coming from overseas from overseas involves lot of outsourcing as cost advantages are enormous. The processing of data is almost 50% cheaper in India. The processing of data is almost 50% cheaper are in India than in developed countries. The outsourcing business amounts to almost for the 8 % industry and this figure is doubling in value every year.
Key Players in Market Research:-
IMRB (Indian Market Research Bureau)
ICMR (Indian Council of Market Research)
Information Resource Incorporation
NPD Group Information
A .C. Nielsen India Pvt. Ltd.
Maritz Research
Scope of Market Research
Many people think that marketing research is just a consumer survey, asking consumers about certain product or services. Though consumer research is an integral part of marketing research, the latter is quite a pervasive activity, covering the various types of marketing problems that confront the marketing manager. There are various discussion confined to the market research which are as follows.
Product Research
Sales Research
Customer Research
Pricing Research
Advertising Research
 

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