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ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR
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ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR

.doc  Hul-and-Pureit-Project-2010.doc (Size: 4.01 MB / Downloads: 85)
Introduction to HUL
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages.
The company’s Turnover is Rs. 20, 239 crores (for the 15 month period – January 1, 2008 to March 31, 2010).
HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €40.5 billion in 2008. Unilever has about 52% shareholding in HUL
Hindustan Unilever was recently rated amongst the top four companies globally in the list of “Global Top Companies” for Leaders” by a study sponsored by Hewitt Associates, in partnership with Fortune magazine and the RBL Group. The company was ranked number one in the Asia-Pacific region and in India.
The mission that inspires HUL's more than 15,000 employees, including over 1,400 managers, is to “add vitality to life". The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds about 52 % of the equity.
History
HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has employee strength of over 15,000 employees and contributes for indirect employment of over 52,000 people. The company was renamed in June 2007 to “Hindustan Unilever Limited”.
The Anglo-Dutch company Unilever owns a majority stake (52%) in Hindustan Unilever Limited. HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most Reputed companies in 2007
Heritage
HUL’s heritage dates back to 1888, when the first Unilever product, Sunlight, was introduced in India. Local manufacturing began in the 1930s with the establishment of subsidiary companies. They merged in 1956 to form Hindustan Lever Limited (The company was renamed Hindustan Unilever Limited on June 25, 2007).
The company created history when it offered equity to Indian shareholders, becoming the first foreign subsidiary company to do so. Today, the company has more than three lakh resident shareholders. HUL’s brands -- like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Sun silk, Clinic, Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr, Annapurna, Kwality-Walls - are household names across the country and span many categories - soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products.
They are manufactured in over 35 factories, several of them in backward areas of the country. The operations involve over 2,000 suppliers and associates. HUL's distribution network covers 6.3 million retail outlets including direct reach to over 1 million.
Doing Well by Doing Good
HUL believes that an organization’s worth is also in the service it renders to the community.
HUL focuses on hygiene, nutrition, enhancement of livelihoods, reduction of greenhouse gases and water footprint. It is also involved in education and rehabilitation of special or underprivileged children, care for the destitute and HIV-positive, and rural development. HUL has also responded in case of national calamities / adversities and contributes through various welfare measures, most recent being the relief and rehabilitation of the people affected by the Tsunami disaster, in India.
HUL’s Project Shakti is a rural initiative that targets small villages populated by less than 5000 individuals. Through Shakti, HUL is creating micro-enterprise opportunities for rural women, thereby improving their livelihood and the standard of living in rural communities. Shakti also provides health and hygiene education through the Shakti Vani programme.The program now covers 15 states in India and has over 45,000 women entrepreneurs in its fold, reaching out to 100,000 villages and directly reaching to over three million rural consumers.
HUL also runs a rural health programme, Lifebuoy Swasthya Chetana. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea. It has already touched 120 million people in approximately 50, 676 villages across India.
If Hindustan Unilever straddles the Indian corporate world, it is because of being single-minded in identifying itself with Indian aspirations and needs in every walk of life.
Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.
Brands for life (Product Line)
Hindustan Unilever Limited has been the pioneer in the field of Food brand, Home care brands, personal care brands, water purification systems, Nutrition, Health, Hygiene & beauty products
The following are the basic products of Hindustan Unilever Ltd., which has always promised to provide safe and healthy living.
 Food Brands.
 Home Care Brands.
 Personal Care Brands.
 Water Purification System.
Food brands
HUL is one of India’s leading food companies. Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice.
Brooke Bond 3 Roses
Playful banter, a little mischief, serious conversation… there’s no time for young couples like the time spent sharing a cup of 3 Roses.
To keep a relationship going, every young couple needs a little time to talk
Annapurna
Partnering with the mom in nurturing her dreams, Annapurna Atta is aimed at helping her provide wholesome tasty nutrition to her family.
Annapurna Atta is aimed at helping the homemaker provide wholesome, tasty nutrition to her family.
Red Label
India’s favorite cup of tea, the great taste of Red Label brings people closer together and strengthens relationships.
The brew that bonds.
Brooke Bond Taaza
Brooke Bond Taaza lifts me and unshackles my mind, allowing me to see and realize possibilities.
The great refreshment of Taaza inspires women to have an identity beyond their homes and to refresh their lives.
Taj - Mahal
Brooke Bond Taj Mahal is an exclusive selection of teas for the discerning consumer.
A taste for the finer things in life. Taj Mahal is not just a cup of tea, it is a sensory experience
Bru
Ek cup Bru aur mood ban jae…
Some moments in life are special and close to the heart. Bru makes these moments with loved ones even more magical…Its India’s largest coffee brand that offers a range of products in Instant coffee, Conventional coffee and premixes..Its rich aroma and unique blend makes every moment come alive…
Knorr.
Knorr helps families make meal times special, nutritious, tasty and healthy
Kwality Wall’s
A good honest scoop of daily pleasure.
. Kwality Wall’s, the brand with a big heart, offers a range of delightful frozen desserts that bring smiles to the faces of millions of Indians – kids, teens and adults. We do so with our very popular brands - Cornetto, Feast, Paddle Pop, Selection & our award winning parlour concept, Swirl’s.
Home care brands
HUL has a diverse portfolio of brands offering home care solutions for millions of consumers across India.
Active Wheel
Active Wheel de "Mehnat se Aazadi" Freedom from painful & tiring laundry
Active Wheel enables consumers to perform laundry chores, giving “Great Clean” within less effort.
Cif
Cif- the best cleaner to let you shine.
Cif- The World’s leading cream cleaner which gives you the power to deal with the toughest dirt is now in India.
Comfort
The world’s largest fabric conditioner brand.
For most homemakers, ensuring their family's well-being is of utmost importance. Every task, whether it’s preparing a meal or washing the clothes, is an expression of her love and affection for the family.
Domex
The sheer power of Domex bleach gives you the confidence you need, eradicating all known germs.
The sheer power of Domex bleach gives you the confidence you need, eradicating all known germs. With Domex, you can be absolutely certain that the job is done.
Rin
Rin provides ‘best in class whiteness’ which is demonstrable.
Clothes talk for us. Rin plays an integral part in enabling us to look good by providing demonstrably superior whites, giving us the confidence to realize our ambitions.
Sunlight
Sunlight is a color care brand.
A dash of pink, a splash of yellow, a hint of purple and a bit of orange. Colours can liven up any wardrobe and can make you look and feel precious and if there’s one detergent brand that’s committed to colour care, it’s Sunlight
Surf Excel
Giving your kids the freedom to get dirty and experience life, safe in the knowledge that Surf Excel will remove those stains.
When children go out to play and get dirty, they don't just collect stains. They experience life, make friends, share with each other and learn from each other. This helps them get stronger and get ready for the world outside
Vim
Created in 1885, the Vim brand is still innovating and using the magic of natural ingredients to create unbeatable results over a hundred years later.
 

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