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Flipkart Brand Positioning

No Kidding, No Worries - Flipkart Brand Positioning

.docx   flipkart brand positioning.docx (Size: 33.97 KB / Downloads: 61)

No Kidding, No Worries, the recent advertising and branding campaign of Flipkart is a unique example of “Trap Them Young”. An in-depth analysis of recent advertisement campaign of Flipkart strongly conveys Indian youth’s sentiments and their desire. The story board of adverts, feature kids in adult situations (context to adult voice overs), like a beauty parlor, a cafe, and an office. The Hinglish language & the happening places is the heart of No Kidding, No Worries advertisement series. The creative director succeeds to keep KOOLNESS of Brand Flipkart.

In recent years no single upcoming brand is really concern about their future, they just wanted to cash the current situation. In the decade of 1980-1990, Parle Agro smartly positioning “Mango Frooti” as a kid drink, now those kids are grown up, and Mango Frooti too along with them. What Mango Frooti enjoyed now … without a question BRAND LOYALITY, What a smart brand positioning, "Trap Them Young”. Brand should think ahead of time while designing Brand Architecture, positioning can be change along with time and brand age.

Here are few takes from No Kidding, No Worries advertisement campaign.

Case I - No Kidding, No Worries. (Cafe): Catch Line - Wi fy mila to nichod lega kya
• Techno savvy youth, wish to get basic infrastructural services and info free of cost. Online shopping crazy ordering Mp3 cherry on the top 30 day replacement guarantee.
Case II - No Kidding, No Worries. (Office): Catch Line -Magar Sagar Koun ‘My DAD Re’
• Workaholic youths holding decision and purchase power but respect parents wish (trends in today’s teenager). A sturdy look towards bypassing babe (flirting character). Old school guy –option available them for COD.

No Kidding, No Worries. (Parlour): Catch Line - Laptops or boyfriend badalte raho

• Not scared to buy high end product online, Change is the only permanent thing in life so for gadget. Original products original guarantee –trust factor and assurity really matter to them.
Nine months back Flipkart Goes for Rebranding though brand is just a five year old. This new brand positioning places them in radar of advent TG. Credit goes to Happy Creative Services creative agency and creative directors: Kartik Iyer, Praveen Das.

.pptx   Flipkart.pptx (Size: 566.28 KB / Downloads: 55)


Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. They’re present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics – and still counting!

With over 11.5 million book titles, 11 different categories, more than 2 million registered users and sale of 30000 items a day, they’re one of the leading e-commerce players in the country.
Their success is largely due to their obsession with providing customers a memorable online shopping experience. Be it Cash on Delivery, a 30-day replacement policy, EMI options, free shipping - and of course the great prices that they offer. Then there's dedicated Flipkart delivery team that works round the clock to personally make sure packages reach on time. For now they're present in 27 lucky cities, but don't worry, plans are underway to spread to many others.

Flipkart Story

Flipkart, was established by Sachin Bansal and Binny Bansal both are alumni of Indian Institute of Technology Delhi and worked for before quitting and founding their own company.

Initially they used word of mouth to popularize their company. Within two years through word of mouth of their services, Flipkart became one of the top 100 Indian sites and was credited for being India's largest online bookseller with over 10 million titles on offer.
Flipkart broke even in March 2010 and claims to have had at least 100% growth every quarter since its founding.
Flipkart employs over 3000 people.
Also it had experienced 2 million unit sales and 4 million unique visitors per month with sales growing at 25% per month, eyeing a $50 million run rate as reported by TechCrunch.
It’s been about a year since Flipkart started moving from being a pure bookstore to selling mobiles/DVDs etc. Since then, Flipkart went for a major brand makeover, making it look more ‘upmarket’.
There has been large newspaper ads, TVCs and a lot of web ads.


Initially funded by the Bansals themselves with 4 Lakh(INR).
Flipkart has since then raised two rounds of funding from venture capital funds Accel India (in 2009) and Tiger Global Management (up to the tune of US$10 million) (in 2010).
Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200 million in Flipkart, according to sources.


2010: “We Read”, a social book discovery tool. The stated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network.
2011: Mime360, a digital content platform company.
2011: Acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. is a Bollywood news site that offers updates, news, photos and videos.

Hello, you could be interested in hearing details about luxury apartments on the sea?
Flipkart is an electronic commerce company headquartered in Bengaluru, India. It was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart has launched its own product range under the name "DigiFlip" with products including tablets, USB flash drives, and laptop bags. As of April 2017, the company was valued at $11.6 billion.

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