Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
GE9 Cell Model &BCG Model

GE9 Cell Model &BCG Model

.pptx   GE9 & BCG model.pptx (Size: 394.67 KB / Downloads: 59)


This matrix was developed in1970s by the General Electric company with the assistance
Of the consulting firm, Mc Kinsey & Co, USA. This is also called GE multifactor portfolio matrix. The GE matrix has been developed to overcome the limitation of BCG matrix. This
Matrix consists of 9 cells based on two key variables:
Business Strategy
Industry Attractiveness

VERTICAL AXIS - industry attractiveness

Market growth rate
Market size
Demand variability
Industry profitability
Industry rivalry
Global opportunities
Macro environmental factors

Portfolio Analysis

GE matrix is also called “spotlight” matrix because the three zones are like green, yellow & and red of traffic lights.
Green indicates : invest/expand- if the product falls in green zone, the business strength is strong and industry at least medium in attractiveness, the strategic decision should be to expand, to invest & to grow.


The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that a company’s business unit can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name “growth-share” serves as a proxy for competitive advantage. The growth-share matrix thus maps the business unit positions within these two important determinants of profitability.


Marked Categories : ge9ce, ge 9cell model, ge9 cell advantages, ppt for ge9 cell model, ppt of ge cell matrix, ge traffic light model of portfolio analysis, ppt on ge9 cell matrix, product portfolio analysis ge ppt, ge 9 cell model advantages, ge9 cell model advantages, bcg matrix ge9 model, ge9cell, bcg ge 9 model ppt, ge 9 cell model image, advantage if ge 9 cell model, overcome the limitations of bcg matrix ppt, overcome the limitations of bcg matrix, what is ge 9 cell model, ge9 matrix, ge 9 cell matrix of toyota, ge9 cell matrix ppt, ge 9 cell model download, ge 9 cell model ppt, ge9 cell model, ge 9 matrix ppt free download, ge 9 cell model mba, ge 9 cell model, ge 9 cell model pdf,

Quick Reply
Type your reply to this message here.

Image Verification
Please enter the text contained within the image into the text box below it. This process is used to prevent automated spam bots.
Image Verification
(case insensitive)

Possibly Related Threads...
Thread Author Replies Views Last Post
  Promotional Model computer science crazy 0 13,001,510 25-08-2017, 09:32 PM
Last Post: computer science crazy
  APMC MODEL ACT-2003 PPT seminar flower 1 4,599 03-08-2015, 05:47 PM
Last Post: Guest
  Promotional Model subine 0 356 12-06-2015, 04:16 PM
Last Post: subine
  Tata Tea looking at new business model seminar topic data seminar 0 509 30-08-2014, 12:04 PM
Last Post: data seminar
  BCG MATRIX seminar post 0 311 12-04-2014, 03:54 PM
Last Post: seminar post
  Implementing Business Process Reengineering (Example Model) seminar projects maker 0 319 12-04-2014, 11:53 AM
Last Post: seminar projects maker
  The Application of AHP Model to Guide Decision Makers: A Case Study of E-Banking seminar projects maker 0 439 31-03-2014, 01:04 PM
Last Post: seminar projects maker
  Just-in-time purchasing: an integrated inventory model involving deterministic seminar projects maker 0 399 17-03-2014, 04:01 PM
Last Post: seminar projects maker
  CAPITAL ASSET PRICING MODEL ppt seminar projects maker 0 554 11-03-2014, 03:58 PM
Last Post: seminar projects maker
  The High Performance Development Model ppt seminar projects maker 0 561 15-01-2014, 12:45 PM
Last Post: seminar projects maker
This Page May Contain What is GE9 Cell Model &BCG Model And Latest Information/News About GE9 Cell Model &BCG Model ,If Not ...Use Search to get more info about GE9 Cell Model &BCG Model Or Ask Here