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Political advertising

Political advertising

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Political advertising is a form of campaigning used by political candidates to reach and influence voters. It can include several different mediums and span several months over the course of a political campaign.

Political advertising should focus on goals, not leaders

Under the current call for austerity, the recent advertisements by various political leaders and their parties, as also the government, spread across multiple pages in almost every newspaper have evoked strong public outrage.
People want to know who is paying for these advertisements, where is the money coming from, are they really required, and what purpose do they serve? While these questions may never get answered, one piece of news, which deserved a lot more media (both print and electronic) attention than it received, is about a public interestlitigation (PIL) that was filed in the Delhi High Court against political advertisements and public schemes being named after a select few leaders.

Legality aside, has morality disappeared from current-day public functioning? Much as we'd like, fingers can't be pointed only on one party since this malaise cuts across party lines. This compels the question: is our political class really getting removed from reality? The Indian economy is plagued by rising public expenditure that has led to increased fiscal deficit, and it is unlikely that the government will be able to meet its revenue collections. Any shortfall will lead to delay in implementing new policies and that may add to the acute price rise and inflation, the worst being double-digit food inflation.

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